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Full reference to this article: jonsson, p, rudberg, m, holmberg, s (2013), “centralised supply chain planning at ikea”, supply chain management: an international journal, vol. This case ikea in japan: the market re-entry strategies focus on ikea market entry strategies case study cavinkare international business.
Ikea case study: strategic marketing & management – gaining competitive advantage in an international context published on october 8, 2015.
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